Write the launch checklist before the code
Launch day goes wrong in boring, predictable ways. Why we write the checklist in week one, and the items that catch most of the 2 a.m. surprises.
Tag
Shipping.
3 posts filed under shipping. Short essays from the workshop, newest first.
Small batches, shipped every week
Why Shipped releases small changes every week instead of saving them up, and what that habit does for risk, feedback and the people paying for the work.
Design the empty state first
The first screen a new user sees is usually blank. Why we design that screen before the full one, and what it teaches us about the whole product.
Say hello
Got something to ship?
Send a few lines about your idea or your stuck project. We'll reply with honest feedback and a rough plan to get it out the door.
How it starts
- 01A real person reads your note before the next working day ends.
- 02You get straight answers and a few sharp questions back.
- 03If we can help, we map out a first release on a 30-minute call.