01
Small batches
We release something real every week. Small changes are easy to review, easy to test, and easy to undo when the plan changes.
Shipped: an independent product studio that designs, builds and runs web software
Ruby on Rails · Inertia · React
AWS · Cloudflare
Ideas are cheap. Shipping is the hard part.
We design, build and run web software for small teams who would rather be shipping.
Start a project
Why a studio
Writing code got cheaper. Shipping it well did not. Most projects stall somewhere between a promising demo and software people can rely on every day.
Prototypes are easier to make than ever. The hard part is everything after: choosing a scope that fits, wiring up sign-in and billing, handling the edge cases, and keeping it all running when real customers arrive on a Monday morning.
That is the work we enjoy. A small crew, a short list of tools, and a release every week so you can see progress instead of hearing about it. No handoffs between agencies, no mystery invoices, and one team that answers for the result from first sketch to production.
How we work
Four habits we bring to every project we ship.
These habits decide how we scope work, which tools we reach for, and when we tell you a feature can wait.
02LTS
Boring technology
Proven tools beat clever ones. We pick software with a long track record, a big community, and documentation you can actually find.
03
Clear ownership
The code, the accounts and the servers are in your name from day one. You can hire, fire or switch studios without asking us.
04Calm operations
Alerts that mean something, runbooks that are current, and a named person on call. Production should be the quietest room in the building.
What we offer
How we help.
Six ways to work with us, from a one-week scoping sprint to running your app in production, without hiring a product team.
- Small batches
- Weekly releases
- Fixed scope
- Plain English
01StrategyProduct & Scoping
Turn a fuzzy idea into a first release you can actually ship, with a clear scope, a realistic date and a short list of risks.
Turn a fuzzy idea into a first release you can actually ship, with a clear scope, a realistic date and a short list of risks.
- Discovery workshops with your team
- One-page scope and release plan
- Technical approach and estimates
- Ongoing product advice after launch
Service01/ 09Product & Scoping
02DesignProduct & Interface
Interfaces that feel obvious the first time someone uses them, designed next to the code so nothing gets lost in handover.
Interfaces that feel obvious the first time someone uses them, designed next to the code so nothing gets lost in handover.
- User flows and wireframes
- Clickable prototypes and user testing
- Visual design and accessibility review
- Component library and style guide
Service02/ 09Product & Interface
03Web AppsDevelopment
Full-stack web applications built in weekly releases, with tests, reviews and a demo link you can click every Friday.
Full-stack web applications built in weekly releases, with tests, reviews and a demo link you can click every Friday.
- Full-stack development in weekly releases
- Automated tests and code review on every change
- Staging environment with demo links
- Documentation and handover notes
Service03/ 09Development
04HostingManaged
We keep your app online after launch: servers, deploys, backups, patches and a person who picks up when something breaks.
We keep your app online after launch: servers, deploys, backups, patches and a person who picks up when something breaks.
- Dedicated servers in your own accounts
- Zero-downtime deploys with automatic rollback
- Nightly backups and monthly restore tests
- Uptime monitoring and weekly patching
Service04/ 09Managed
05DockDeploys Without the Drama
Push a branch and Dock builds, checks and releases it to servers in your own cloud account, with one-click rollback when you need it.
Push a branch and Dock builds, checks and releases it to servers in your own cloud account, with one-click rollback when you need it.
- Push-to-deploy from any branch or tag
- One-click rollback and release history
- Production approvals and audit log
- Alerts to email, Slack or webhook
- Plain Kamal config, no lock-in
Service05/ 09Deploys Without the Drama
06BeaconEmail & Newsletters
Product email and newsletters from one place, with authentication set up correctly and bounces handled before they hurt your reputation.
Product email and newsletters from one place, with authentication set up correctly and bounces handled before they hurt your reputation.
- Transactional email on AWS SES
- Newsletter editor and subscriber lists
- SPF, DKIM and DMARC checks before you send
- Bounce, complaint and open-rate reporting
Service06/ 09Email & Newsletters
07LogbookClient Project Tracking
Our in-house project tracker. One page per project showing what shipped, what is next and every decision made along the way.
Our in-house project tracker. One page per project showing what shipped, what is next and every decision made along the way.
- One shared page per project
- Weekly release notes and demo links
- Decision log with dates and owners
- Read-only access for your whole team
Service07/ 09Client Project Tracking
08LaunchLaunches & Migrations
Launch a new product or move an old one without the 2 a.m. surprises: domains, DNS, data and redirects, rehearsed in advance.
Launch a new product or move an old one without the 2 a.m. surprises: domains, DNS, data and redirects, rehearsed in advance.
- Launch checklist and rehearsal
- Domain, DNS and certificate setup
- Data migration and redirect mapping
- Rollback plan and post-launch watch
Service08/ 09Launches & Migrations
09PerformanceSpeed & Security
Faster pages and fewer bad bots: caching, image tuning and firewall rules, measured before and after so you can see the difference.
Faster pages and fewer bad bots: caching, image tuning and firewall rules, measured before and after so you can see the difference.
- Performance audit with baseline numbers
- Edge caching and image optimization
- Firewall and rate-limiting rules
- Invisible bot protection on forms
Service09/ 09Speed & Security
How a project runs
Sketch to shipped, step by step.
Every engagement follows the same route: scope it, design it, build it in small batches, then run it with care. A repeatable process is how small teams get predictable releases.
See how we buildStep 01Scope
One page, one week, one goal
We agree the smallest release that proves the idea, write it on a single page, and put a date next to it.
Find out moreStep 02Build
Working software every Friday
Each week ends with a demo link you can click. Feedback on Monday becomes part of the next release.
Find out moreStep 03Launch
A checklist, not a gamble
DNS, TLS, backups, monitoring and a rollback plan are ready before the first visitor shows up.
Find out moreStep 04Run
We stay on the pager
Patching, uptime checks and a human on call after launch, with a short monthly report in plain English.
Find out moreSelected work
Products we have shipped.
Real teams, real deadlines, and releases every Friday. Here are two recent projects and what changed after launch.
All work
Food and retail2025
An ordering app for a six-shop bakery chain
Fernwood Bakery Co. ran wholesale orders on spreadsheets and late-night calls. We replaced them with one ordering app in six weeks, shipped every Friday.
- from kickoff to launch
- 6 weeks
- order mistakes
- -92%
Healthcare2025
Online booking for a busy physiotherapy clinic
Harbourline Physio lost hours every day to phone tag. We built an online booking system that patients use on their phones and staff trust at the front desk.
- of bookings now made online
- 71%
- missed appointments
- -38%
Client notes
Fewer meetings, more releases.
One crew from kickoff to launch, and clients who come back with the next idea.
Working together
What you can count on from us.
- Ownership
- One named person owns your project from kickoff to launch. You always know who to ask, and they know the answer.
- Candor
- If a feature isn't worth building, we say so before it costs you anything, even when that means a smaller invoice.
Shipped rebuilt our wholesale ordering in six weeks and handed us a working release every Friday along the way. Our bakers stopped chasing spreadsheets, and order mistakes dropped to almost nothing.
Tools in the kit
A short list of proven tools we know inside out. Fewer moving parts means faster releases, simpler handovers and fewer surprises at 2am.
Ruby on Rails
Inertia
React
AWS
Cloudflare
Docker
Linux
Kamal- Kamal Proxy
Hetzner
Tailscale
Vaultwarden
ONLYOFFICE
From the logbook
A faster page in an afternoon
Before rewriting anything, try these fixes. How we take a slow marketing or product page and make it noticeably faster in a few hours.
Say hello
Got something to ship?
Send us the rough idea. We'll reply with a straight read on scope, a first plan for the opening few releases, and a realistic sense of what it will cost to launch.
How it starts
- 01A real person reads your note before the next working day ends.
- 02You get straight answers and a few sharp questions back.
- 03If we can help, we map out a first release on a 30-minute call.