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Launches & Migrations

Launch a new product or move an old one without the 2 a.m. surprises: domains, DNS, data and redirects, rehearsed in advance.

Launches and migrations fail in boring ways: a forgotten DNS record, an expired certificate, a redirect that loops. We plan the move, rehearse it on a copy, and run it with a written checklist and a tested way back.

Rehearse first, launch second

Before launch day we run the full move on a staging copy, time every step and write down what went wrong. By the time it counts, the checklist has already been tested at least once.

Always a way back

We lower DNS TTLs days ahead, keep the old system warm until traffic settles, and agree in advance what would make us roll back. Most launches are uneventful. That is exactly the point.

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Ready to get it shipped?

Send a short note about the product. We'll reply with an honest take on scope and a first plan for getting it live.

How it starts

  1. 01A real person reads your note before the next working day ends.
  2. 02You get straight answers and a few sharp questions back.
  3. 03If we can help, we map out a first release on a 30-minute call.