<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Shipped | Blog</title><description>A small product studio that designs, builds and runs web software. Clear scope, weekly releases and calm operations, from first sketch to production.</description><link>https://shipped-agency.netlify.app</link><language>en</language><item><title>A faster page in an afternoon</title><link>https://shipped-agency.netlify.app/blog/faster-page-afternoon</link><guid isPermaLink="true">https://shipped-agency.netlify.app/blog/faster-page-afternoon</guid><description>Before rewriting anything, try these fixes. How we take a slow marketing or product page and make it noticeably faster in a few hours.</description><pubDate>Tue, 06 Oct 2026 00:00:00 GMT</pubDate><category>performance</category><category>design</category></item><item><title>Write the launch checklist before the code</title><link>https://shipped-agency.netlify.app/blog/launch-checklist</link><guid isPermaLink="true">https://shipped-agency.netlify.app/blog/launch-checklist</guid><description>Launch day goes wrong in boring, predictable ways. Why we write the checklist in week one, and the items that catch most of the 2 a.m. surprises.</description><pubDate>Tue, 29 Sep 2026 00:00:00 GMT</pubDate><category>shipping</category><category>process</category></item><item><title>Small batches, shipped every week</title><link>https://shipped-agency.netlify.app/blog/how-we-ship</link><guid isPermaLink="true">https://shipped-agency.netlify.app/blog/how-we-ship</guid><description>Why Shipped releases small changes every week instead of saving them up, and what that habit does for risk, feedback and the people paying for the work.</description><pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate><category>process</category><category>shipping</category></item><item><title>Design the empty state first</title><link>https://shipped-agency.netlify.app/blog/empty-state-first</link><guid isPermaLink="true">https://shipped-agency.netlify.app/blog/empty-state-first</guid><description>The first screen a new user sees is usually blank. Why we design that screen before the full one, and what it teaches us about the whole product.</description><pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate><category>design</category><category>process</category><category>shipping</category></item><item><title>A backup you&apos;ve never restored is a guess</title><link>https://shipped-agency.netlify.app/blog/restore-drills</link><guid isPermaLink="true">https://shipped-agency.netlify.app/blog/restore-drills</guid><description>Most teams have backups. Far fewer have ever restored one. Why we run a full restore drill every month, and the boring checklist that makes it painless.</description><pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate><category>hosting</category><category>process</category></item><item><title>Why your newsletter lands in spam</title><link>https://shipped-agency.netlify.app/blog/newsletter-spam</link><guid isPermaLink="true">https://shipped-agency.netlify.app/blog/newsletter-spam</guid><description>Most newsletters that land in spam have the same few problems. A plain guide to SPF, DKIM, DMARC, list hygiene and warming up a new sending domain.</description><pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate><category>email</category><category>hosting</category></item><item><title>The whole project on one page</title><link>https://shipped-agency.netlify.app/blog/one-page-scope</link><guid isPermaLink="true">https://shipped-agency.netlify.app/blog/one-page-scope</guid><description>Before we write any code, every project gets a single page that says what we&apos;re building, what we&apos;re not, and how we&apos;ll know it worked. Here&apos;s the template.</description><pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate><category>process</category><category>design</category></item><item><title>Boring servers are a feature</title><link>https://shipped-agency.netlify.app/blog/boring-servers</link><guid isPermaLink="true">https://shipped-agency.netlify.app/blog/boring-servers</guid><description>The quiet habits behind servers that rarely page anyone at night, from one box per project to backups we actually restore.</description><pubDate>Thu, 11 Jun 2026 00:00:00 GMT</pubDate><category>hosting</category><category>performance</category></item></channel></rss>